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Pharmaceutical Sales

Tony Amato

From Pharmaceutical Sales to Property Success

Tony Amato and his partner Sarah have successfully transitioned from pharmaceutical sales careers to establishing themselves as property specialists in Newcastle and Lake Macquarie. Their consultative approach has enabled them to secure 18 property purchases for clients while maintaining a high-touch service model limited to four clients monthly.

Tony Amato

Tony Amato

  • Secured 18 property purchases for clients
  • Achieved 95% of clients through referrals
Prior Industry/Job
Pharmaceutical Sales and Marketing
Agency name
Amato Property
Niche
Newcastle and Lake Macquarie property specialists
Heritage & Location
Based in Newcastle, Australia

“Once you’re helping a client and you do a deal for them, the rewards are just fantastic. There’s no better feeling.”

The couple’s property journey began individually before they met in the pharmaceutical industry. After building their own investment portfolios, they spent 12 years running a news agency before Tony discovered the buyers agent pathway through a webinar at 2:30am.

Initially taking a “scattergun approach,” they’ve since refined their focus to the Newcastle and Lake Macquarie areas. This strategic narrowing has transformed their business, with 95% now coming through referrals.

“We really want to focus more on where we can add the most value, working with people looking to relocate or invest in the Newcastle area.”

The couple has established clear roles, with Tony handling client-facing and negotiation aspects while Sarah manages operations, marketing, and coaching. Their pharmaceutical background has proven invaluable, as the consultative sales approach transfers perfectly to property.

“BAI gave me the framework and confidence to build this business.”

Their diverse client base includes first-home buyers, investors, Australian Defence Force members, and retirees. Tony and Sarah are now expanding their own portfolio through their self-managed super fund while maintaining their commitment to personalized service.

“Every time I’ve just been free with information and guidance and tried to help people, that’s when they come back and sign on with us.”

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