About
We exist to help people design the life they want.

What we do
Cutting edge systems, training and support. Providing incredible connections and opportunities for anyone who wants to join the industry and grow their career as a Buyer’s Agent.
We value the importance of teamwork and believe everyone deserves a fair go – to become an agent of change.

Up to approx.
$3 billion
Meet the founder
Our Story
With an acute knowledge and extensive experience across the Buyer’s Agent landscape in Australia, Ben Handler brings a unique edge to the industry – one that he now shares with you.
Having co-founded Cohen Handler, Ben built and mentored an expert team who together amassed residential and commercial deal flow up to approx. $3 billion.
After reaching and exceeding his intake goals with Cohen Handler, Ben decided to launch BAI.
His motivation for creating BAI was to address the lack in numbers of Buyer’s Agents versus the demand. So BAI was formed with the intention of training and mentoring a next level calibre of Buyer’s Agents in Australia.
With an unwavering regard for the systems, training and support required when developing people and high performing businesses, Ben brings a wealth of knowledge to the table that he is eager to share with Buyer’s Agents looking to grow their skill sets and expand their business reach.
Ben and his team have now trained the largest number of Buyer’s Agents in Australia with an unconditional commitment to helping people transform and perform at optimal levels – BAI is the platform that facilitates this journey of change.

Ben Handler | Founder & CEO
Sydney, NSW
Watch
Agents for change
Success leaves clues.
FAQ
Frequently Asked Questions
Is becoming a Buyer’s Agent easy?
Firstly, performing well in anything requires consistent effort, discipline, and diligence. Becoming a Buyer’s Agent is by no means easy, and if you expect it to be easy, we would strongly suggest you do not embark on a career as a Buyer’s Agent.
Is it guaranteed that I will do well like other members of BAI?
Absolutely not. The results of any BAI member that you see is not a guaranteed reflection of what you will achieve. There are members in our program who do not achieve the results that they expected – that is part of the process. You should not be making decisions based on other people’s results. We recommend that you believe in yourself and commit to applying effort based on your individual objectives.
At BAI we showcase success to demonstrate what can be achieved – just remember, not everyone gets the results they want, that’s how the cookie crumbles, so don’t fool yourself.
What is a Buyer’s Agent and why do people use them?
Buyer’s Agents are licensed professionals who do the fiddly parts of buying properties for their clients. They do the searching, locating, evaluating, and negotiating of the purchase price on behalf of their clients. They are not Real Estate Agents who sell properties and work for the seller, Buyer’s Agents represent their buyer 100 percent.
They also represent and support their clients at auctions by bidding and negotiating for them, to remove the emotional impulsiveness that can put a buyer in hot water at the auction.
Their inside knowledge and relationships made with real estate agents can save the buyer money because of their ability to have their finger on the pulse of the market.
If the buyer has a strict budget, a Buyer’s Agent will adhere to it and not push them over it like a lot of Real Estate Agents might.
Can I enrol with BAI if I am working, and complete it part time?
Yes, of course. In fact we recommend it.
Working while training is a great way to plan before you execute. It gives you the space to train and upskill, while not having to worry about rushing into a new profession to pay the bills, allowing you to perfect and implement your learnings. The old saying, slow and steady wins the race, applies here.
On a side note, some of the world’s greatest entrepreneurs stayed in their day jobs even after they got started.
For example, Phil Knight kept his accounting job when getting Nike off the ground. Larry Page and Sergey Brin were studying full time when they started Google. There are many more examples like this.
How is the program content delivered?
The Buyer’s Agent Institute Accelerator Program content is delivered in an online environment which can be completed at your own pace, to work within your other commitments. You just need a computer to participate and be hungry to learn. Our members are all over Australia and some are even based internationally.
We pride ourselves on coaching and mentoring outside of the online course environment. We have coaches that train our members in a live format every week of the year – called coaching clinics.
These coaching clinics focus on:
- Property research and analysis
- Mindset
- Technology and business systems
- Marketing & Automation
- Sales
- Owner Occupier service delivery
- General Q&A
- Client management and fulfilment
Free training
Get access to our latest training.
Register to watch our free “Opportunity Awaits You” webinar or make an enquiry.