“I wanted to do something myself to really get that balance. Real estate is 24/7, and you’ve got to have powerful systems and processes to give you comfort so you can be present with your family. My wife and three boys are my everything.”
After growing up in country Victoria and travelling the world in his twenties, Simon worked across diverse industries before discovering his passion for property in his late thirties. He started in project marketing in Sydney before relocating to Brisbane in 2017 for lifestyle reasons.
Simon’s approach centres on exceptional service to both clients and referral partners. He maintains strong relationships with mortgage brokers, financial planners, and accountants by providing timely communication and treating referrals with utmost care.
“I look at it as their client, not my client. They have the relationship, they’re transferring that trust to me. Customer care is at the heart of what we do – not just to your buyer, but to that partner who referred them.”
With Setlr launching in January, Simon is now focused on expanding his team while maintaining work-life balance. His experience has given him insights into creating the right financial and team structure for sustainable growth.
“This feels like a natural evolution. At 47, I feel like I’ve earned the right to have our own business that we can control – the marketing, the community we’re involved in, the clients we work with, and how much time we spend with our family.”
Simon aims to increase Setlr’s market presence while finding team members who share his values and can deliver the same level of service that has built his reputation.
“You have to be consistent. What you’re doing today brings rewards in two or three months. People who succeed in real estate have significant life experience, are driven, understand people, have a great network, and put customer care at the heart of what they do.”
