“I’ve always had that creative side and interest in property, more so in the renovation side of things. It became addictive to the stage that I started flipping properties.”
Rhoda’s journey began with investment properties and renovation projects, leading to successful property flipping during the COVID market boom. This gave her financial confidence to leave her corporate career. While initially unsure if a buyer’s agency would suit her without a sales background, she discovered her passion for helping people translated perfectly to guiding first-home buyers.
Her approach draws on her corporate background to streamline the buying process for time-poor professionals navigating Sydney’s competitive market, where buyers often face unrealistic price guides and fierce competition.
“To me, the purpose of my role is making their buying process easier and seamless as possible, especially for first-time buyers.”
While Rhoda works with investors and downsizers, approximately 80% of her clients are first-home buyers. She finds particular satisfaction in seeing the relief on their faces when they secure their own property.
“BAI gave me the framework and confidence to build this business.”
Her business has transformed her lifestyle, allowing more family time while pursuing her passion.
“I’m so blessed with the lifestyle I have now. My priorities shifted – I wanted more time with my family, which I couldn’t see happening in my corporate career.”
