“For us, it was really important to get very crystal clear on who our client avatar was. I think if you cast your net too wide, you’re not going to please anyone.”
The couple had always been drawn to property but wanted to approach the industry differently. Adam’s building career provided technical expertise, while Katie loved real estate but wasn’t interested in sales. When they discovered buyers advocacy, they saw an opportunity to help people find dream homes while capitalising on their move to the Southern Highlands during COVID.
Most clients come from outside the area, often having visited only briefly but enchanted by the region’s beauty. The Marsdens provide full-service support, helping clients navigate unfamiliar territory with local expertise.
Balancing a new business with raising three children wasn’t easy. The transition period was challenging as Adam moved away from building while Katie worked late nights to establish their agency.
“BAI has been the key, it’s been the thing that started us on our trajectory. The content has been absolutely fantastic, the support has been incredible. Ben even helped us secure our first deal, and it was life-changing.”
Katie and Adam are now focused on ambitious plans to double their business every year for the next five years while expanding their team.
“There’s a combination of factors that make it successful. It’s just understanding that if you just keep trying, it does happen.”
