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Landscaping

Bobby Haeri

From Landscaping Entrepreneur to Property Investment Leader

Bobby Haeri transitioned from running an automated landscaping business to co-founding The Investors Agency, which secured nearly 200 properties for clients in FY23 despite economic challenges. Partnering with Darren two years ago, they’ve created a complementary business model while launching an innovative DIY property platform called DBA.

Bobby Haeri

Bobby Haeri

  • Secured nearly 200 properties for clients in FY23
  • Built a thriving buyer’s agency that outgrew its office in just 3 months
Prior Industry/Job
Owned an automated landscaping business
Agency name
The Investors Agency
Niche
Metropolitan and regional property investment
Heritage & Location
Based in Manly, Northern Beaches, Australia

“We’re very heavily focused on the data and economy. Wherever the data points us to is where we purchase. It’s far exceeded our expectations, especially over the last 18 months with interest rates and inflation.”

Bobby purchased his first property 15 years ago before establishing The Investors Agency as a solo operation. After connecting with Darren (who ran Strat Prop focusing on regional markets while Bobby specialised in metropolitan areas), they merged under The Investors Agency brand, quickly outgrowing their initial four-person office.

Their partnership balances Bobby’s client-facing strengths with Darren’s systems expertise, serving diverse clients from first-time investors to experienced portfolio builders. Some clients have purchased five properties in just 18 months through their guidance.

“Culture is the most important thing. You’re only as good as your team. If operations drop off, that business is gone within months.”

Their innovation DBA is a subscription model giving everyday Australians access to property data, market insights and step-by-step investment guides. This platform complements their full-service offering by targeting the 90-95% of investors who traditionally don’t use buyer’s agents.

“We created a platform that makes it achievable for everyday Aussies to do what we do if they choose. There’s always demand for investors who don’t have the time or care factor to do it themselves.”

Despite interest rate rises and market fluctuations, they’ve weathered economic challenges successfully. The Northern Beaches market, where they’re based, initially dropped 20% but quickly rebounded due to land scarcity and high demand.

“It’s not about how much you make, it’s about how much you save. We encourage everyone to make use of their position and income by putting it aside towards property to build that portfolio.”

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