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Buyer’s Agent Institute
Banking

Sud Setia

From Corporate Leadership to Success in Property

In just three months, Sud Setia transitioned from a corporate leader at NAB to securing 20 clients and 15 properties as a buyer’s agent. His ability to identify off-market deals, build relationships, and create unique investment strategies set him apart. With a background in leadership and problem-solving, Sud turned his passion for property into a thriving career, proving that rapid success is possible with the right mindset and execution.

Sud Setia

Sud Setia

  • Achieved his goal of over $120,000 income in year 1
  • Secured 15 clients and 20 properties in 3 months
  • Built a $6.2 million property portfolio
Prior Industry/Job
Corporate Leadership at NAB (National Australia Bank
Agency name
futurx
Niche
Property Investment
Heritage & Location
Indian heritage, based in Melbourne, Australia

“We had a strong why for ourselves. Our goal was to build a passive income of $120,000 in 10 years. Now, we’re surpassing that and helping others do the same. We’ve been able to secure properties under market value when others couldn’t. People were struggling to find good deals, and I had already developed a system that worked.”

Sud had always been passionate about property, spending years attending auctions, renovating homes, and growing his portfolio. However, it wasn’t until mid-2022 that he made the decision to transition into full-time property investing. Over the next 8–10 months, he expanded his portfolio from $2 million to $6.2 million by securing undervalued, off-market properties.

Realising that many investors struggled to find quality properties at the right price, Sud saw an opportunity. He used his expertise in negotiation, market analysis, and property selection to establish himself as a buyer’s agent.

Working in a hot market, Sud built relationships with real estate agents and gained access to off-market opportunities. His fast decision-making and transparent approach set him apart which saw him grow his business quickly. As a result, he has expanded his business and team and is aiming to help many more investors.

“BAI gave me the framework to hit the ground running. Without it, I wouldn’t have had the clarity to grow this fast.”

Sud’s aim is to help 100 people retire early by 2035 and 400 by 2040 through strategic property investing. His focus remains on delivering long-term value, guiding clients beyond transactions, and ensuring they build sustainable, high-performing portfolios.

“Know your why, take action, and focus on building relationships. The opportunity in property is massive, but you need to be willing to put in the work.”

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