“If I’m not saving you at least my fee or double my fee, I wouldn’t hire me either. The best thing is you’ve got to follow it up with results.”
After ten years in sales, Sam identified a significant gap – buyers consistently overpaying due to skilled sales agents extracting maximum value.
“As a salesperson, it’s your job to get every dollar you can. I’ve seen people pay insane money, especially first home buyers.”
Sam partnered with Alex Churchill to launch Advantage, with Alex handling operations while Sam focuses on client relationships and property inspections. Their business model leverages their combined 20+ years of experience, with the team already expanding to include additional members.
Their approach centres on market expertise in specific postcodes, particularly Paddington, Woollahra, Darling Point, and Double Bay. Sam inspects every property in these areas, even without a specific client – a strategy that recently enabled him to match a buyer with an off-market property he’d viewed six months earlier.
“Know your area. The best thing anyone can do is look at every single home that comes up in your key area. Know those prices, go to those auctions, and see all those crucial stats.”
