Skip to content
Buyer’s Agent Institute
Professional Sports

Jake Edwards

From AFL Player to Property Expert for Elite Athletes

In just 12 months, Jake Edwards has transformed his property passion into a thriving Gold Coast buyer’s agency, purchasing over $40 million worth of property. His background as a former AFL player creates a valuable niche serving professional athletes who need discretion when purchasing property.

Jake Edwards

Jake Edwards

  • Secured multiple AFL player clients in first 12 months
  • Purchased over $40 million in property
  • Negotiated a $6.3 million property down from $7 million
Prior Industry/Job
CEO of a mental health charity, former Carlton Football Club player
Agency name
Edwards Property & Co
Niche
High-end residential properties for professional athletes
Heritage & Location
Melbourne-born, now Gold Coast-based

“I treat all the boys I’ve worked with no differently than any other client. I’ve represented artists with very well-known names, supporting that process without having to divulge their information.”

Jake’s property journey began at 18 when he purchased his first home, continuing while playing for Carlton and later running a mental health charity.

“I knew the only way to make this work was just to hustle. I was walking into sales agents’ offices daily for months, just saying g’day.”

His approach focuses on developing strong referral partnerships with mortgage brokers rather than casting a wide net.

“The biggest thing I enjoy is the negotiating. Early on I was light on knowledge, but now I’ve built a reputation for being cutthroat. You don’t know what you don’t know, and I’ve learned on the go.”

With a healthy pipeline despite market uncertainty, Jake continues leveraging his understanding of athletes’ unique financial situations and privacy needs, cementing his reputation as a skilled negotiator for high-end properties.

More case studies

More from Professional Sports

Free training

Get access to our latest training.

Register to watch our free “Opportunity Awaits You” webinar or make an enquiry.

Newsletter

Join our newsletter

Stories, training and industry insight from the Buyer’s Agent Institute — straight to your inbox.

By subscribing you agree to receive emails from Buyer’s Agent Institute. Unsubscribe any time.