Emma Maynard: From IT to Successful Gold Coast Buyers Agent

For more than 20 years, Emma Maynard built a successful career in IT. But deep down, her true passion lay elsewhere—in property. With decades of personal experience buying and selling real estate, Emma and her husband Craig had developed a keen eye for great investments. In 2022, she decided to turn that passion into a business, embarking on a journey to become a buyers agent. Today, she runs Maynard Property Group, helping clients navigate the competitive Gold Coast market and secure properties that align with their goals.

A Lifelong Passion for Property

Emma’s love for real estate started early. While still in high school, she was already saving to buy her first home. By the age of 20, she had successfully purchased her first property—a milestone that would set the foundation for her future career.

Over the next three decades, Emma and Craig built their personal portfolio, buying and selling properties while still working in IT. Eventually, it became clear that real estate wasn’t just a side interest—it was their true calling.

Taking the Leap into a New Career

In mid-2022, Emma joined the Buyers Agent Institute, determined to transition into the industry professionally. By the end of the year, she had obtained her licenses and officially launched her business. Just a few months later, in February 2023, she signed her first client. That deal would prove to be an eye-opening moment—she successfully negotiated a price over $100,000 less than what the client was initially willing to pay, solidifying the immense value of her expertise.

Craig saw the rapid growth and success of the business firsthand. One year later, he made the leap as well, leaving his corporate IT job to join Maynard Property Group full-time. For Emma, this was one of the biggest wins in her career—the ability to create a thriving business that not only served clients but also provided financial independence for her and her family.

The Highs and Lows of the Journey

Like any business, the path to success has had its challenges. One of the toughest moments Emma faced was an auction where her client had fallen in love with a property, only to be outbid by two determined buyers with deep pockets. While heartbreaking, Emma views these moments as learning experiences, reinforcing the unpredictable nature of real estate and the importance of setting realistic expectations with clients.

On the flip side, some of her greatest wins include helping a couple who had purchased over 30 properties finally secure the perfect block of land for their dream home—in just four days. With her expertise and proactive approach, she was able to find and secure a deal that they had been struggling to land on their own for months.

Advice for Aspiring Buyers Agents

Emma credits much of her success to the BAI community, which provided invaluable support and guidance throughout her transition into the industry. Her biggest advice for new buyers agents? Tap into the network—learn from experienced agents, collaborate on deals, and leverage the collective knowledge available.

With Maynard Property Group continuing to grow, Emma and Craig are focused on expanding their business and helping more clients achieve their real estate goals.