“I’ve been in real estate for 11 years. I did property strata, property management, and my bachelor’s in property economics. People came to me for property advice and I needed to turn this into a business because I was giving out free advice for nothing.”
Fraol spent years building relationships with agents while working his corporate job, attending weekend inspections and establishing valuable connections. Despite initially planning to transition to a buyer’s agency in 3-5 years, encouragement from his mentor accelerated his timeline.
His business focuses equally on investors and owner-occupiers, with his analytical background particularly suited to investment clients. For one Sydney-based investor, Fraol has purchased three properties this year, generating approximately $150,000 in equity. His client base includes Nigerian doctors, Hong Kong expats, and interstate investors.
“From an investor side, I’m a numbers-driven person and it’s all about numbers with no emotion involved. From the owner-occupied perspective, when we put the sold sticker on, I told myself, I have the best job in the world.”
Fraol expanded his team by hiring Andrew Han, a former real estate agent. Together, they manage 15 active buyers while continuing to prospect. His business thrives on referrals and social media marketing, with many clients coming pre-sold on the buyer’s agent concept.
“BAI played a big role in this journey. From signing up to the Institute last year, it’s been a great journey and the best investment I’ve done.”
Looking ahead to 2024, Fraol plans to further expand his team while continuing to educate clients about the property market in Brisbane’s competitive environment.
“I love educating about the property market. We’re the good guys, and it feels great representing buyers because buyers have never been represented.”
